Sweetwater Sound

If you're a music lover, our Sweetwater tour should be high on your list. Sweetwater is not just a massive music store, it's an experience. The campus features an incredible selection of musical instruments, audio gear, and recording equipment, all housed in a state-of-the-art facility. Beyond shopping, you can immerse yourself in interactive demo rooms and expert workshops. The staff are knowledgeable, friendly, and genuinely passionate about helping you find the perfect gear for your needs.

Sweetwater also boasts a café, beautiful outdoor spaces, and a recording studio, making it a perfect spot for both seasoned musicians and curious newcomers. Whether you're looking to upgrade your setup, learn something new, or simply enjoy the vibrant atmosphere, Sweetwater offers a welcoming environment with something for everyone. A visit here is sure to inspire creativity and spark your musical journey.

The bus leaves the convention center on Friday, August 7, at 9:30 AM. The guided tour will begin at 10 a.m. and last about 45 minutes. There will be an optional drum circle at 11 a.m. You can spend your time exploring the campus, shopping, or grabbing a bite to eat at one of the three restaurants (not included in the tour fee). The bus will return to the Convention center at 2:30 p.m.

Food is not included in the tour price, but there are three options for dining:

Downbeat Diner: A cafeteria-style restaurant featuring made-from-scratch specialties. It includes several food stations offering entrees, pizza, sandwiches, and soups.

Salad Bar: Highly regarded by visitors, the salad bar is generally open for lunch every day except Sunday.

Crescendo Café: An on-campus coffee shop offering lattes, local baked goods, chocolates, and ice cream.